Designing and developing intuitive React web apps.
My bread and butter. The main focus is all things frontend. I love coding user interactions, and enjoy the art of styling.
These are my current skills but as is the nature of coding, some will retire and others will take their place.
Lately I've been diving deeper with RR7 and choosing Claude as my AI companion. I enjoy catching up on the latest trends, listening to the tasty treats over at the Syntax Podcast, and hearing the hot AI takes from Nate B Jones.
console.log("Bye for now")
2024 - Present
Launched and maintained Leafio's Shopify Hydrogen storefront, built with React Router and Sanity CMS.
Developed the Montu Medical customer registration flow, integrating Braze and Shopify Admin APIs to support internal analytics.
Improved frontend performance by reducing bundle size by 54% (7.5MB → 3.4MB) through dependency optimisation.
Eliminated 120 circular dependencies and introduced CI checks to prevent regressions.
2023
Built a referral landing experience to support customer acquisition.
Implemented a payments integration for white-label brands, improving the checkout experience.
Maintained Shopify themes and resolved API deprecations to keep the platform running smoothly.
Migrated legacy components to React, improving maintainability across the codebase.
2021 - 2023
Led the rebuild of the B2C Shopify liquid storefront into a modern React Single Page Application.
Launched the SPA to production, achieving an 833% improvement in Lighthouse performance scores.
Maintained the B2B Shopify retail storefront and introduced automated deployment pipelines.
Delivered Braze CRM integrations to support targeted marketing campaigns.
2019 - 2021
Developed internal-facing portals to monitor live analytics, enhancing data accessibility.
Implemented tools for menu creation and new client onboarding, streamlining operational processes.
Engineered contact tracing forms during COVID-19 to help restaurants meet compliance requirements.
2019
Redesigned and developed the public-facing website using WordPress.
Rolled out A/B testing to improve booking a demo flow, supporting increased customer engagement and inbound inquiries.
Designed digital and print assets for trade shows and investor presentations, including flyers, banners, and pitch materials.
2016 - 2019
Built SPAs to display real-time dashboards that monitor environmental data across North American cities with interactive maps, analytics and data charts.
Designed, developed, and maintained custom WordPress websites for subsidiary companies.
Developed a library of SVG environmental icons and infographics used across the platform's dashboards and marketing materials.
2015 - 2016
Migrated content into a new instance of SiteCore CMS, extending site functionality with custom JavaScript, HTML, and CSS.
Redesigned two WordPress sites in a custom theme for retail stores, from mockups through to launch.
Integrated the Zaui ecommerce booking system to enable online reservations.
Optimised images and created icon assets in Photoshop.